It’s the last day in August. Now is the perfect time to wrap up the planning and do a week long trial run.
I’ve go on order all the books on Halbert’s list as a classical approach.
Scientific Advertising is first up and the target of the trial run. I’ve listened to this book on audible three times already, but I’m going to apply principles of Ultralearning to digest the book in much greater detail.
Since the first week needs to also produce something, I’m also going to be hand-copying the letters in Halbert’s list.
To pull in the modern, I’m going to use AWAI’s list of financial controls. I’ll mix in both modern and some of the older financial controls.
One area where I’m going to tweak for myself is having one promotion comped up and typeset. I’ve got some ideas about incorporating that in a digital area. But I’m also going to reverse engineer one of the controls for myself so I can get better at deconstructing the letters.
As I’m re-reading and taking notes, I’m planning on doing the deep dive into the books. In particular, I want to note concepts, facts, and procedures as I go.
Alongside this process, I spend time each day writing at least one page of copy. Not copying – writing. It’s just a page, so I think doing some shortform copy such as emails might be a good way to incorporate that practice.
This blog is more of a journal for myself, so I’m not counting it. I’m also strictly limiting myself to how much time I spend writing and editing on it each day. It’s primarily for me to develop the habit of not having writers block.