This post is going to be slightly different than my ’email practice’ style posts perviously. I’m going to adjust my approach to posts here on the blog.
You see my goal is to build the identity of a prolific, successful copywriter and entrepreneur. (My handwritten journal entry of the day says so! And yes I know that’s not a SMART goal. I’m a work in progress.)
Where am I now?
My background isn’t in writing, but I work closely with sales and sales trainers and sometimes marketing in my day job.
I have gone through the AWAI Accelerated program, and completed the AWAI verification at the end. But I haven’t finished any spec assignments or written for pay yet.
I’m not proud to still be spinning my wheels, but I’m grateful for it because it’s led me here.
Given my production so far, I’m going to start documenting my journey of learning to become a more prolific and successful copywriter.
I plan to accomplish this in two ways.
Step One: Learning Out Loud
The first is give a progress update daily. This will eventually create a timeline of how I’ve evolved and grown in this process.
I’m also working on a more regimented study and production schedule. This is for personal accountability as much as it is to share the information.
I believe that what get’s tracked and measured get’s improved.
I’m no guru, but my plan is to find material and digest it ‘publicly’. I am a fan of AWAI and it’s courses, so I’ll be starting there. Specifically focusing on three areas: 1. recall 2. the Feynman technique and 3. spaced repetition to lock in the learning.
I don’t want this to be just some hobby. I want to become “so good they can’t ignore you”. And I know I’ve got a long way to go.
I’m in the planning phase for the schedule right now. Be warned, because of the depth I’m trying to truly learn this material, it’s not going to be a race. The model I’m using is Scott Young’s Ultralearning, but adding all three techniques in may slow things down.
Step Two: Creating my own Roadmap
A benefit of this “learning out loud” is that more eyes on me and my process can push me to be better. (Whether people read and follow or not, at least in my mind they will.)
I’m not so arrogant to think that the way I apply these extra techniques is going to be spot on from the start. So I’m open to feedback.
Over time I’ll be able to identify what worked and what doesn’t for me.
Who knows, maybe it will work for you too?
A Final Note on Structure
Since I post in the mornings, I think my daily posts are going to start out with an update of what I accomplished yesterday. They’ll also end with what I’m going to work on (specifically) during the day ahead.
This isn’t full time for me, but I’m going to push myself.
You don’t become good with an hour a week… or even an hour a day.
So as I already hinted at today, I’m working through the planning process for this ultra-learning challenge.
As I’m preparing to learn, I need to do some research on how learning works best for copywriting. So today I will focus on that, and in particular, I’d like to get some clarity on what repetition, the Feynman technique, and spaced repetition look like in copywriting training.
If you want to join along for the ride, start by joining the email list. Not everything is going to fit neatly into a blog post each day, so the list is where I can offer additional information and even specific tools I come across.
I’d love to hear about your copywriting journey. Feel free to post below or email me at [email protected]