It’s Wednesday September 2nd. Do you know where your children are?
What do you even call that? A pop culture reference? Anyway…
I had a realization yesterday about the Copywriting Challenge that I’m doing for myself.
If you’re an experienced copywriter and you probably see it from a mile away. The whole idea that you can ‘learn to be a copywriter’ as a challenge doesn’t really make sense.
I think this challenge is suited for more specific hurdles you come across within copywriting. What I’ve set up seems more like something I need to continue… forever. Copywriter habits, if you will.
So this daily routine of reading, writing, reverse engineering, copywork. These things aren’t something I want to mentally tell myself that I’m done after 30 days.. or three months.
So I am reframing the challenge not to become a good copywriter, but to develop a good copywriters daily habits. The scope of that project doesn’t take as long, but it builds the foundation I need to be really good at this.
So this challenge is going to be learning how to incorporate 5 key activities into my day reliably.
The five things are:
- Research (aka developing a big idea)
- Reverse engineer a successful promo
- Read / study a copywriting book from a respected copywriter
- Write at least a page of copy (or spend at least an hour writing copy)
- Copywork
So my goal for today is to try and get those done. The goal is to build the habits needed to become good at copywriting.
Did I leave anything off the list? Leave a comment below and let me know.
If you’d like more details on the five key aspects of the challenge, make sure to join the mailing list.
Until tomorrow.
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