It’s Wednesday September 2nd. Do you know where your children are?
What do you even call that? A pop culture reference? Anyway…
I had a realization yesterday about the Copywriting Challenge that I’m doing for myself.
If you’re an experienced copywriter and you probably see it from a mile away. The whole idea that you can ‘learn to be a copywriter’ as a challenge doesn’t really make sense.
I think this challenge is suited for more specific hurdles you come across within copywriting. What I’ve set up seems more like something I need to continue… forever. Copywriter habits, if you will.
So this daily routine of reading, writing, reverse engineering, copywork. These things aren’t something I want to mentally tell myself that I’m done after 30 days.. or three months.
So I am reframing the challenge not to become a good copywriter, but to develop a good copywriters daily habits. The scope of that project doesn’t take as long, but it builds the foundation I need to be really good at this.
So this challenge is going to be learning how to incorporate 5 key activities into my day reliably.
The five things are:
- Research (aka developing a big idea)
- Reverse engineer a successful promo
- Read / study a copywriting book from a respected copywriter
- Write at least a page of copy (or spend at least an hour writing copy)
So my goal for today is to try and get those done. The goal is to build the habits needed to become good at copywriting.
Did I leave anything off the list? Leave a comment below and let me know.
If you’d like more details on the five key aspects of the challenge, make sure to join the mailing list.
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