I talked a couple of days ago about getting to know the market of the people you’re wanting to copywrite for. It stays top of mind for me and I woke up again today thinking about it.
Ideally, you should be a part of the market which you want to sell. If not, you need strong connections with that market. These are pretty obvious statements.
But what I want talk about today is knowing yourself along with knowing your market. This also has a pretty big impact on my copywriting challenge as well.
Some things come easier to me in the whole process of copywriting. When I take the Strengthsfinder assessment, I always have Learner show up in my top 5. I’ve taken it three times. Approximately every three years to see how things might have changed at different times in my life.
For me, my strengths make the research and reverse engineering portion of copywriting pretty exciting and effortless. But my strengths also make those portions easy to spend too much focus on.
I can find myself going down a rabbit hole of research and end up spending entirely too much time on the process.
I’m trying to apply a concept I read about in Ultralearning to this process myself. The concept is diminishing marginal returns. It shows up often in learning finance as well.
The point is the more work you do on one area… the less additional (marginal) value… learning… etc. that extra work brings. This would apply to every bit of work you do.
So eventually, you’ll spend an hour in research and essentially learn nothing new. You often see this show up as analysis paralysis.
Here’s the kicker that I’ve noticed so far for myself.
It feels like there’s only so much you can really absorb with your current foundation of knowledge. More research when the marginal returns are very low lead you to waste a lot of that effort.
When I shift gears to apply the knowledge and utilize the learning that I’m doing, I feel like I lock in some of that knowledge to a solid foundation. What I’ve learned isn’t hypothetical anymore. It’s applied.
If I do that before going back to the research phase, I have a stronger base to build from and I can see new, often better connections that I would never have seen before.
I’m sure there’s science out there somewhere to explain in detail what’s going on with all this.
But let’s not let science get in the way of progress (hah).
The big takeaway here is you need to pay attention to yourself in this learning process as well.
Don’t let this whole process turn mindless or you’ll end up wasting a lot of time.
Today was a bit of a ramble. But hey… it’s Saturday and I’m loving life. I’ve got a long list of copywork I’m excited to work on today and this post is just priming me to write.
Have a great day.
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