If you’ve read many other posts, you’ll pretty quickly realize I like to read.
But sometimes reading, for me, is nothing but procrastination.
When I get uncomfortable with the next step I need to take, I’ll grab a book and read.
On the surface, this might seem like a pretty sweet coping mechanism. I mean I’m not binging ice cream…
But the reality is, it’s just an escape to me. In many ways, it’s not much different than booting up the computer and playing video games all day if I don’t get anything else out of it.
So recently, I’ve tried to tweak my schedule a bit more. Oddly enough the copywriting challenge I’m putting myself through – it’s still going… but it’s morphed a bit – has been freeing more than limiting on my time.
Let me explain…
Before I created a plan with deadlines each week… I would try to allocate “more time” to learning how to write copy.
The problem with “more” anything regarding goals is that it’s super easy to hit… but never satisfying.
I could read about one extra tip. Not even apply it and I would still know “more” than I did a minute ago.
Did I feel like I was better? Or getting closer to skilled?
Not even close. So then I would try harder… and get no closer.
Enter this challenge.
I have a definite output. Definite targets to hit each week. Something I can check a box on.
The craziest part about this.
Last night, I spent an hour after work putting some more time into the challenge and I was able to hang out with my wife the rest of the evening.
Before this, I might be putzing around all evening trying to do “more”.
Today, for example. I’ve set aside 5 hours to dedicate to writing. I’ll be reading and hand copying promos.
And I will have spent 20 hours towards specific checklist items.
So this afternoon I’ll be able to hang out with my wife.
And tomorrow. A day off.
It’s going to be nice to take the time off without the guilt of feeling like I should have done “more”.